We helped this store increase sales by 61% and $73,000 store revenue in 30 days without any sales.
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Sam, the owner of Sare Store, runs her fashion boutique in the country town of Birchip, Victoria.
Despite stocking popular brands, she was frustrated with inconsistent sales and felt that good revenue days only came when she discounted her products.
After working with another agency without success, Sam approached us to manage her Facebook Ads with a clear goal: Increase sales and profit without relying on constant promotions.
Challenges we faced. Before we started:
Popular brands weren’t being promoted to their full potential.
No clear marketing strategy in place.
Website design didn’t match the luxe feel of her product range.
Over reliance on discounting to drive sales.
Our Approach
We knew that boosting profits without sales meant creating a strategy that showcased Sare Store’s premium positioning and made the shopping experience smoother and a no brainer for customers. We wanted them to feel like they “needed” this item as opposed to “wanted.” We wanted women, mainly mums who wanted on trend fashion to feel put together while running errands, attending lunch or weekend sports.
Here’s what we did:
Website Refresh – Changed the theme from purple to black for a more upmarket, luxe feel.
Email Marketing Optimisation – Updated the pop up to match her branding and audited her campaigns with suggestions for improvement.
Facebook Ads Strategy –
Launched full priced product campaigns with no promotions.
Tested both Manual Campaigns and Advantage+ Shopping Campaigns.
Trialled a variety of creatives, flatlays, reels, and carousels to find a winning combination.
Creative Mix – Focused on a blend of UGC, catalogue, and carousel ads to attract and convert shoppers.
Results After 1 Month
+61% Facebook Ads Revenue
Achieved without running a single sale.
+32% Overall Shopify Sales
Website sales increased across the board.
Winning Creative Identified
Simplified campaign structure that delivered consistent, profitable results.
By aligning Sare Store’s online presence with its premium product range, optimising email marketing, and running strategic Facebook Ads, we proved that sales growth doesn’t have to come from discounting.
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Why do you need us?
You may have exhausted your audiences and you're looking for new and exciting audiences to introduce your store to.
Not only that you'd like them to fall in love with your products and keep coming back. It's no secret that lifetime value increases when you combine paid and organic media.
Paid media changes all the time, you need someone on the frontlines of the latest strategies that work. Unless it's your job to be at the helm of digital marketing these days it's easy to quickly fall behind. What was working 6 months ago, no longer works today. You get to focus on running your business, while we focus on your marketing. By us overseeing the ever-evolving platform, you get to save time and money.
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