Is Your Store Ready for Facebook Ads?
Before you spend a single dollar on ads, run through this checklist. It could save you thousands and show you exactly what to fix first.
Facebook ads work incredibly well when the foundations are right. The number one reason ads underperform isn't the ads themselves. It's that the store wasn't ready. This checklist covers the 8 things I look at before taking on any new client. Be honest with yourself as you go through it.
Revenue & Margins
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✓My store is generating at least $10,000/month in revenue Must Have Below this threshold, ad spend can eat into profits too quickly. There's not enough data or margin to scale effectively.
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✓My profit margins can sustain a daily ad budget of $50+ Ads need room to breathe. Too little budget means slow data, faster fatigue, and harder decisions.
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✓I know my average order value (AOV) and cost of goods You need to know your numbers to set a realistic ROAS target and know when your ads are actually profitable.
Tech & Tracking
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✓My Meta Pixel is installed and firing correctly Must Have Without the Pixel, Meta can't optimise your ads for purchases. This is non-negotiable before spending anything.
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✓I have a Meta Business Manager / Ads Manager account set up Must Have Running ads through a personal account creates limitations. A proper Business Manager is the foundation.
Email Marketing
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✓I use a dedicated email platform like Klaviyo Must Have Shopify Email doesn't cut it for ads. You need proper flows, segmentation, and the ability to retarget. Klaviyo is what I recommend to all my clients.
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✓I have a welcome flow and abandoned cart flow live Ads drive traffic. Email converts and recovers it. Without these two flows, you're leaving money on the table every single day.
Brand & Social Presence
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✓I post consistently on social media (at least weekly) Must Have When someone sees your ad and checks your profile, what do they find? An active, consistent presence builds trust and improves ad performance.
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✓I have quality product photography or video content The creative is what stops the scroll. Stock-looking images won't cut it. Real, high-quality visuals of your product make a significant difference to results.
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✓My website is converting organic and social traffic If your site isn't converting free traffic, paid traffic won't fix it. Aim for a conversion rate of at least 1.5-2% before running ads.
Your Result
Tick the boxes above and your result will highlight automatically below.
The foundations need some work before ad spend will pay off. The good news? This is fixable. A Brand Audit is the best next step to identify exactly what to focus on first.
Learn about the Flourish Digital Brand AuditYou've got solid foundations but a couple of must-haves are missing. Tick those off first, then you'll be in a great position to get strong results from ads. Book a free discovery call and let's talk through what's holding you back.
Book a free discovery callYour store has what it takes to get real results from Facebook ads. The next step is a strategy conversation to map out what's possible for your brand.
Book your free discovery call